Real Insights is a definitive guide to becoming a successful real estate agent. Reality TV has misled viewers into believing a career in real estate is a fast track to millionaire status. But the truth is that real estate is a cut-throat industry - more than 80 percent of new agents succumb to common pitfalls and fail within the first few years. While seven-figure incomes aren’t unheard of, nobody just shows up. It takes dedication to yourself, your craft, and your clients.

In this comprehensive guide to launching and nurturing a successful real estate career, John Graff carefully walks listeners through the challenges and opportunities new agents face. Graff’s proven strategies, based on lessons he learned along the way, took him from being a brand new agent to the founder and CEO of one of the country’s fastest-growing privately held companies. Graff offers his insight on the traits shared by successful agents, the reasons clients choose agents, pricing strategies, marketing tactics, and much more. Real Insights is your guide to avoiding common mistakes so you can be one of the 20 percent of agents who succeed.